News + Views
The changes that Facebook has just made in its privacy policies and settings have opened up a host of intriguing questions for individual users as well as for companies and brands. And recently, I was asked what opportunities are created by these privacy changes, what these changes mean for consumers, and what opportunity this means for clients. Check out my thoughts on these questions here in a video produced by the Ketchum Global Technology Practice’s Techphoria TV channel.
As we scroll through our social media feeds and flip through TV channels, brands are popping up in pop culture moments. Whether it’s big events like the Super Bowl and the Academy Awards or small ones like what’s trending on Netflix and the latest TikTok trend, when brands are involved in these cultural conversations, PR […]
Let’s take a journey back to the ‘90s for a minute: Britney Spears on your sticker-covered CD player, Dunkaroos in hand as you dangle a stretched out cord on the landline chatting with a friend— your favorite Beanie Baby perched proudly on the shelf. Pretty vivid, right? Except now that Peanut the Elephant, the Beanie […]
The start of 2022 brought uncertainty as we navigated the Omicron variant and once again needed to take a nimble and quickly evolving approach with media, including at key events such as CES. Now as restrictions once again relax across the US, brands are having to assess the best avenues to engage journalists to ensure […]
